Fresh Off The Block


Nov
06
2012

Apple claim “record-breaking” new iPad launch sales; won’t say which device sold more

In a rather bullish release yesterday (5th November), Apple announced that in the week of the iPad Mini's launch, both it and the iPad 4 amassed a total of three million sales in just three days, doubling the 1.5 million sales of the iPad 3 in its first weekend in March.

CEO Tim Cook called the sales "record-breaking", adding: “We set a new launch weekend record and practically sold out of iPad minis."

However, close analysis of the figures reveals some hidden details. At the time of the iPad 3's launch, Apple only targeted 12 countries in the launch window; the new devices target 34. Given a near-200% increase in market size from launch, a significant increase in sales is only expected.

In addition, while the iPad 3's launch was a single device, the iPad Mini's launch introduces two products at the same time. Interestingly, Apple's announcement offers no breakdown of sales for the individual devices, rather treating both as almost a single entity. Many analysts are taking this as a sign that the iPad Mini is, as many had predicted, a slow burner which is not yet drawing much interest; though it is hard to say for sure, as in absence of a breakdown it is impossible to state for certain whether the predicted "1 to 1.5 million" sales of the Mini were in fact achieved – and given the reports of a lack of queues for the new device (unusual for an Apple product launch) and constant rumours of high return rates, there's always the possibility that this is simply an attempt to hide potential embarrassment to the company.

In all cases, it was the WiFi-only version of the tablet that went on sale. Cellular versions of both products will hit the stores in a few weeks. Given that early Apple customers tend to be those who care more for a device's specifications than its price, in the absence of a breakdown the likely assumption is Apple may be keeping its hold in the top end of the market where the iPad 4 sits, but failing to make a dent in the cheaper 7 inch tablet market where they want to make an impact. What do you think?

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    Previous Articles


    Dec
    20
    2011

    Fox News FAIL: Google “Easter Egg” claimed to be disabled was never official Google code

    Heard about the “Let it Snow” Easter Egg added to Google’s Search Engine by Google earlier this week? Yes, I bet you have – ever since Google casually made reference to it on Twitter, news agencies across America and Europe have been pouncing on the news like cats on mice – in fact, if Google’s own metrics are to be believed, there are more than 175 unique news articles about it alone across the internet. Unfortunately, as is often the case with mass media, when a news agency knows a story is going global and wants to differentiate its take on the story from others, invariably somewhere along the line misinformation will slip in.

    Chalk one up to Fox News for just this reason. In their take on the news – credited to News Corp’s Australian Print (and keep in mind News Corp. is owned by Fox) – Fox News decided to also print examples of other famous Google Easter Eggs to show that the company has a fun streak to them. This list includes the famous “Chuck Norris” joke, described by them thus: Read the rest of this entry »

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    Acknowledgements: Quoted segment courtesy of Fox News
    Some Rights Reserved
    Feb
    01
    2011

    Microsoft says Yahoo is ‘phantom data’ phone bug source

    According to a recent news report by BBC News (which, for legal reasons, we can’t reprint here), Microsoft, which has for the past week or so investigating reports of a mysterious “phantom data” leaks affecting Windows Phone 7 handsets, which makes many phones send and receive data without the owner’s knowledge and often ate into usage allowances quite heavily, has found the culprit to be Yahoo!.

    Specifically, an inefficient method used by Yahoo in one of their apps which allows Yahoo! Mail to be synced with the Windows Phone mail client, is causing the rapid data usage, because a mistake in how the code determines how to check for new messages and fetch them if they exist means that the system can download up to 25 times more information than it needs to.

    Microsoft are insistent, though, that this only affects a small number of users. Nevertheless, the company has stated it is in contact with Yahoo, and should be fixing the problem in the next few weeks.

    Jan
    26
    2011

    Zuckerberg’s Facebook page hacked

    In what can only be described as irony on a high level, Mark Zuckerberg – owner of Facebook – had his own Facebook page hacked on Tuesday, to promote an alternative business plan for the social network site.

    Unknown pranksters defaced the page with a message suggesting that Facebook ought to allow ordinary users to invest in the site in a “social way”, rather than getting its financing from the banks. The message suggested the idea of using “micro-payments”, which is a system that allows people to make small regular payments to a service, which can add up to a substantial amount when others join in. The post, which was appended with the hacker tag #hackercup2011, gained the thumbs up (“like”) of more than 1800 people before the social network restored the boy-droid page to normal.

    It’s unclear how the hack took place, but weak password security by the team of minions maintaining the page is the most likely explanation – and suggestions that this may have been the case have caused mass ridicule and laughter all across the internet. Screenshots of the Zuckerberg hack can be found in a blog post by net security firm Sophos here.

    The incident follows a similar hack on the profile of French President Nicolas Sarkozy earlier this week. A badly worded update posted by miscreants falsely suggested Mr Carla Bruni would not seek re-election next year.

    Digiprove sealThis informative article has been Digiproved © 2011