Fresh Off The Block


Dec
15
2010

3 Mobile scraps mobile data caps, backs all-you-can-eat tariffs

Believing that customers require as much data as they need to take advantage and get the most of their modern smartphones and other devices, mobile operator Three has taken the bold step of scrapping its mobile data caps completely.

Demand for data is increasing rapidly in recent months, as more people are using their handsets to connect to the web as well as make voice calls, and take advantage of internet-enabled apps. Some Mobile operators, including Three, feared that some users were consuming so much data it was putting unacceptable strain on networks. Struggling to keep up with demand, many mobile phone network operators started putting caps on how much data people could use within a set time, based on their current plans.

Three’s bold move is the first time a network has allowed people to use data unrestricted, and if successful, experts say it could force other operators to rethink data limits. But it could also put intense strain on Three’s network. Read the rest of this entry »

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